This video sparked the post below
Lately, I’ve been noticing a shift online. The idea of a “personal brand” — once a ticket to freedom and self-expression — feels like it’s losing its spark. It used to mean putting yourself out there authentically, sharing your real skills, and connecting with people who got it. But things changed. Now, it seems like everyone’s chasing quick clicks and fleeting trends. The result? More noise, less meaning.
This isn’t just nostalgia talking. There’s an opportunity here for something better. People are craving content that feels real. They’re looking for depth. And those of us willing to show up authentically have a chance to make a genuine impact.
1. When Personal Brands Were About Connection
In the early days of social media, building a personal brand felt different. People shared what they loved, not because it would go viral, but because it was meaningful to them. Their followers felt that. It was a time when connection came before clicks, and you could tell it was authentic. But as the internet grew, that sense of realness got diluted. With so much focus on views, likes, and algorithms, many creators have become almost indistinguishable from one another.
It’s not about going back to the way things were. It’s about recognizing that when “personal brand” becomes all about metrics, it loses the human touch. And that connection — the reason people went online in the first place — fades.
2. Why People Want Real Content
Let’s be honest: people aren’t as obsessed with memes and attention-grabbing reels as social media might make us think. Sure, those things are popular, but what many people are actually looking for is depth. They want something that leaves them feeling fulfilled, not just entertained for a few seconds. When everything is designed for a quick scroll, it can start to feel empty.
We have a choice here.
We can either keep adding to the noise
or create content that resonates on a deeper level.
The kind that leaves people thinking.
The kind that actually matters.
I think that’s a space worth stepping into.
3. Be You, Not a Brand
Do we need to chase a brand image. Or just be ourselves.
Being Mihai writing behind the Respira brand, I ask myself:
What’s my message? What matters to me?
I love to build places where everybody feels seen and heard, allowing people to discover themselves and the things they have in common, as I believe life is meant to be lived together.
When we create from a place of genuine interest, it naturally attracts people who feel the same way. It might not lead to instant fame, but it builds something solid — something real.
Instead of thinking about what will “perform” well, focus on what you care about.
The internet has enough clickbait.
People are looking for creators who don’t just follow trends, but who offer something real. If you’re being authentic, that will show.
4. It’s Not About Followers; It’s About Community
“Followers” isn’t the best word for what we’re trying to build. It’s really about community — a tribe of people who resonate with what we’re saying.
You don’t need a huge following to make an impact.
You need a core group that sees your vision and sticks around because it’s real.
Building that kind of community starts with being yourself and sharing what you believe in. As people find you, they’ll connect with you on a deeper level, knowing you’re not just chasing numbers. That connection is worth a lot more than a quick viral post.
5. Focus on Depth, Not Just Virality
The future of creative work?
I say it’s depth over popularity.
It’s about creating things that leave an impact. Maybe it’s a blog post, a long-form video, or even a meaningful conversation.
Whatever it is, allow people to see the real you.
This might not make you an overnight sensation, but it builds something that lasts.
So, here’s a challenge: let go of what you think will “work” and create what feels meaningful to you. In a sea of content designed to grab attention, our voices will stand out if we mean it too.
In Closing
The end of the personal brand as we know it isn’t a loss; it’s an opportunity. We get to show up as ourselves, create work that reflects who we are, and connect with people who feel the same. The internet still has room for realness, for depth, and for meaning — as long as we’re willing to add it.
Creators + Respira
What was published this week by the amazing creators that chose Respira as their partner:
Fresh from
, the OG [original-gangster] of Human Design:
Love it how
makes simple analogies that allows us to understand basic things at a cellular level: is wrapping up Cocktober, a month of posts dedicated to men: brings practical solutions to subtle aspects of our beings: teaches us how to have an active role in our evolution:
We witness Dr. Richard Grossman from
who has self-published his life’s work - Trust and Forgive: The Medicine of Your Life: The Journey Starts Where You Are - on Amazon and how he manages to do his best to promote his book.
Check-out the newly launched Respira.courses, a spin-off of SUUNA Bliss.
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